Buster's Bitters offers "a drop of distinction"

I was presented with a fun market challenge. No one has yet tackled and really nailed the bartenders secret ingredient... AROMATIC BITTERS. A local mixologist from one of our favorite farm to table restaurants approached us with the task of transforming his homemade bitters into a real market offering. The result was Buster's Bitters.

Buster's Bitters was a top to bottom product design. I was presented with a delicious ingredient that packed maximum punch but had no identity, message or focus. I delivered a brand first label design to help this grass roots aromatic bitters brand grow from one product offering to four. I helped create the name, based on the client's bff/dog "Buster" and coined the phrase "a drop of distinction" to use as a tag line.  I created recipes to go on the side of the bottles and wrote all of the copy to suit adventurous appetites.