PALO NUTRITION™
In 2016 I began collaborating with Julian & Elsa, a couple of busy young entrepreneurs from Miami Beach. They had found a little known supplement brand only available in niche markets and with the help of experts they carefully selected and created a special collection of potent natural formulas.
Julian & Elsa called on me to collaborate on an identity, packaging, and a subscription driven eCommerce site. I was inspired by Elsa’s fascinating insight and educational chatter about the origins of medicinal herbs. In honor of that inherited knowledge I created PALO NUTRITION™ and hired a supplement expert to help us write the most accurate copy for the labels, online store, and Amazon descriptions. On the labels I illustrated each herb to help spread the ancient knowledge of botanical healing and to hint at an herbalist’s journal.
Visit the site: https://palonutrition.com/
Phase one product design for PALO Nutrition
