TROPICÁLIA®

Designed for Creature Comforts Brewing Company’s delicious fruity IPA. Tropicália® is a balanced, soft, and juicy IPA. A hop aroma of citrus and ripe passion fruit leads into a full, fruit-forward hop flavor that washes over the palate, and ends with a subtle bitterness. Tropicália is also the name of a Brazilian artistic movement that started in the late 1960s. It is best known today for its music, which merged Brazilian and African rhythms with rock and roll.

I began my relationship with Athens, GA based Creature Comforts in 2011, creating 'Tropicália' 2 years before the brewery launched. The can has since come to represent both the brewery and Athens, GA design ingenuity, coming in ahead of the curve on the tropical design explosion of the past few years. Design blog THE DIELINE in a glowing review remarked, "I know it's going to draw attention in the design community & most likely winning some awards along the way." Tropicália is now available in select Georgia markets. The proportional colorblocking / landscape / seascape geometry of the can has since been nailed down as the brand’s core visualization strategy. All cans in the line follow this can as it’s design and layout standard. I threw in a T-shirt design that has been a massive success. I am proud to have created a color block that immediately identifies a Creature Comforts beer and all the branding that blew them up.

Tropicália IS NOW AVAILABLE IN THE MARVEL UNIVERSE

“This drink, I like it,” Chris Hemsworth says while portraying Thor Odinson in the 2011 “Thor.” “Another!”

Hemsworth might as well have been referring to a Creature Comforts brew, as his character was recently seen with a Tropicália.