Creature Comforts Brewing Co.

Creature Comforts Brewing Co.

Guest User
Trade Dress, Ecommerce, Identity

Creature Comforts is a growing, independent brewery in Athens, Georgia. Creature Comforts puts care and attention towards making several different types of beer for the local community and surrounding markets.

We love our city and were so excited that a brewery was opening up down the street from the studio. We were even more excited when they called upon us to build out their online identity and product designs, and our partnership with Creature Comforts has flourished ever since. We created the core can template and over a dozen individual can product designs for Creature Comforts in a style that boosts brand recognition, but also balances that brand uniformity with an illustrative identity. 

The website needed to be dense. The cult following amassing was palpable. Young Athenians built a knowledge base that could meet the hype of this blooming brewery. We wrote and designed an online identity that the brewers could take over and run themselves. Our typography for a poster and the website have gone on to become the brand’s core typography and are used through out their advertising and merchandising. Our work for Creature Comforts has been reproduced world wide and has amassed a celebrity fan base. Most recently two of our cans TROPICALIA® and ATHENA®were featured in MARVEL AVENGERS: ENDGAME.

TROPICÁLIA®

TROPICÁLIA®

Guest User
Product Design, Trade Dress

Designed for Creature Comforts Brewing Company’s delicious fruity IPA. Tropicália® is a balanced, soft, and juicy IPA. A hop aroma of citrus and ripe passion fruit leads into a full, fruit-forward hop flavor that washes over the palate, and ends with a subtle bitterness. Tropicália is also the name of a Brazilian artistic movement that started in the late 1960s. It is best known today for its music, which merged Brazilian and African rhythms with rock and roll.

Young Athenians began our relationship with Athens, GA based Creature Comforts in 2011, creating 'Tropicália' 2 years before the brewery launched. The can has since come to represent both the brewery and Athens, GA design ingenuity, coming in ahead of the curve on the tropical design explosion of the past few years. Design blog THE DIELINE in a glowing review remarked, "I know it's going to draw attention in the design community & most likely winning some awards along the way." Tropicália is now available in select Georgia markets. The proportional colorblocking / landscape / seascape geometry of the can has since been nailed down as the brand’s core visualization strategy. We are proud to have created a color block that immediately identifies a Creature Comforts beer.

The Weston Gallery

The Weston Gallery

Guest User
Digital, ADA Compliance

Young Athenians was asked by the family of iconic American California photographer Edward Weston to rebuild their entire catalog of photography ranging from Ansel Adams, Yousuf Karsh, Eadweard Muybridge, Edward Steichen, The Weston family of photographers and so many others at the Weston Gallery.

This was a massive undertaking that required every skill from cataloging meta data, creating content for JAWS readers, and designing and organizing thousands of photos. The new site is ADA compliant for the new laws treating the web as accessible public space just like public access architecture.

visit the site: https://www.westongallery.com

The Hunter Museum of Art

The Hunter Museum of Art

Guest User
Digital

Chattanooga, Tennessee's first and oldest art museum, The Hunter Museum of American Art, approached Young Athenians to redesign its website and we were honored to help support such a venerable institution in its growing web presence.

LION LAMM®

LION LAMM®

Guest User
Product Design, Trade Dress

The first beer Young Athenians designed for Oconee Brewing Co. was LION LAMM®. Lion Lamm is a commemorative IPA that celebrates the opening of Oconee Brewing Co. and the birth of the head brewer’s son Leo Lamm. In honor of Taylor Lamm’s entry into fatherhood we illustrated a Lion nuzzling a lamb and drooped the baby’s name in the stars as the constellation Leo.

ROUND HERE BEER®

ROUND HERE BEER®

Guest User
Product Design, Trade Dress

The second beer Young Athenians designed for Oconee Brewing Co. ROUND HERE BEER® is a crisp, balanced and refreshing Kolsch. After a field trip out to the charming lake country and historic downtown Greensboro, Georgia we were inspired by the time capsule / cinematic feel of the quaint southern brick dusted town. The name Round Here inspired us to illustrate a cylindrical downtown Greensboro street scene in front of The Yesterday Cafe, a knock out gem of southern cuisine that the brewers are lucky to eat at daily.

GRAN DUNKEL®

GRAN DUNKEL®

Guest User
Product Design, Trade Dress

The fourth beer can Young Athenians designed for Oconee Brewing Co. GRAN DUNKEL® is a dark wheat beer with light chocolate, slight coffee notes whilst being both bready and sweet. Oconee Brewing Company tasked us with illustrating the GRAN DUNKEL® can. Located next door to the brewery is a seed and feed store that has saw dust on the floor and the uniform appears to be a weathered baseball cap and overalls. this inspired the carpenter uncle character and the green color scheme & cookoo clock are a nod to Dunkel’s Bavarian origins.

DUKES & BELL'S HEY MAN®

DUKES & BELL'S HEY MAN®

Guest User
Product Design, Trade Dress

HEY MAN® is a collaboration beer with Dukes & Bell from 92.9 The Game - Atlanta Sports Radio. A very approachable, easy drinking blonde ale. Light yellow in color. Low hop aroma and bitterness. Smooth and refreshing. Oconee Brewing wanted a can that expressed both brands. The HEY MAN can is illustrated with a Dukes & Bell double portrait, with a color scheme that hints at team allegiances without making any promises.

ESKY®

ESKY®

Guest User
Product Design, Trade Dress

Oconee Brewing’s ESKY is a refreshing pale ale with lots of citrus aroma and flavor. The brewers had the idea to draw a scooter in front of Uluru, a large sandstone rock formation in the Northern Territory of central Australia. We said, “sure, you got it mate.”

Malvi

Malvi

Guest User
Ecommerce

Malvi is a marshmallow confectionery based in Atlanta creating new versions of nostalgic treats from all-natural ingredients. We were sweet on the project from the start. We art directed the editorial and built an extensive E commerce site.

Visit the site: www.malvimallow.com

KNSTRCT

KNSTRCT

Guest User
Digital

Young Athenians are proud to have had the opportunity to collaborate with the über-cool design magazine, KNSTRCT. We really went all out and took a risk with a maximalist approach. Our aim was over stimulation and a focus on imagery, color, thought. KNSTRCT began as a word press blog, and we made it the magazine it is. Part of our efforts involved reformatting hundreds of previous blog posts so all the back issues are available now for the reader in a new format. 

Visit the site: www.knstrct.com

ATHENA®

ATHENA®

Guest User
Product Design, Trade Dress

Athena is a refreshing, gently tart German-style wheat beer. Our take on the classic Berliner Weisse is brewed with a house blend of lactobacillus, which imparts notes of citrus, cider, and sauvignon blanc. In 1809, Napolean’s troops dubbed the Berliner Weisse “The Champagne of the North.” That’s why we call Athena the "Champagne of the South,” as a tribute to our hometown of Athens, Georgia.

In tribute to our goddess Athena, Young Athenians drew the Goddess walking down Washington Street and by the her grace wheat has grown through the street. Our surreal illustration has been turned into a series of Athena cans, Athena Paradisio with Cherry, Athena Paradisio with Guava, and finally Tritonia.

TRITONIA®

TRITONIA®

Guest User
Product Design, Trade Dress

Designed for Creature Comforts Brewing Co. By Young Athenians; Tritonia is a tart and refreshing Gose (4.5%abv) with hints of coriander and sea salt. This variant of Tritonia will feature the addition of cucumber and lime. The tartness of the beer and addition of lime is perfectly balanced by the cool freshness of cucumber.

BIBO®

BIBO®

Guest User
Product Design, Trade Dress

Bibo [Pilsner] - Bibo (pronounced bēbō) is a true pilsner with ingredients from five different countries that has a pronounced continental hop flavor and aroma in an incredibly well-balanced package. We use an enormous amount of the classic Czech Saaz and a touch of Motueka hops from New Zealand to put a new world twist on this beautiful old world style. Motueka offers a subtle pineapple note that underlies a harmony of the traditional black pepper, herbal, and cracker grain character pilsners are famous for. Bibo is dry, quenching, and frankly amazingly delicious.

“I DRINK” aka BIBO required a whiff of authority. Creature Comforts Brewers wanted this lager’s can to feel prestigious so we incorporated 18c Guilloché, a decorative technique in which a very precise, intricate and repetitive pattern is mechanically engraved into an underlying material via engine turning, which uses a machine of the same name, also called a rose engine lathe. Guilloché traditionally has been used to create official documents and currencies world wide. We thought it was a perfect match to the creative brief of a beer that requires a level of distinction and prestige.

KOKO BUNI

KOKO BUNI

Guest User
Product Design, Trade Dress

Koko Buni is a lovely milk porter brewed and aged on toasted coconut, cocoa nibs from Athens' own Condor Chocolates, and coffee from our collaborators at 1000 faces. The name actually comes from the raw ingredients we use in the beer. Koko means coconut in Papiamento, a common language in parts of the Carribean, while Buni means coffee in Swahili, a common language in southeastern Africa. 

The flavors of this beer are rich and velvety like a warm camp fire, which also is the perfect setting to share with your friends. Mentally take a journey there or to whatever is your perfect autumn evening while enjoying Koko Buni.

Young Athenians were proud design a beer that was sure to become a winter staple. We solicited the illustrative help of one of the local art heros, David Hale. Hale is an Athens, Georgia based illustrator who is gaining a cult following. The collaboration proved an award winning one.

Awards: CNBC's Battle of the Beer Labels

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